Established in 2010, the Ang Kalatas (English translation: The Message) monthly newspaper has quickly earned the reputation for being the most progressive Filipino-Australian publication.
It has moved into the ranks of Australian publications by engaging its audience in three modern-age platforms: print, digital, and online.
Although news, opinion pieces and community current affairs have been Ang Kalatas’ staple, it has satisfied readers’ needs in the areas of motoring, real estate, sports, business and humour with dedicated sections.
Ang Kalatas’ newspaper design has adopted a reader-friendly style comparable to those of mainstream community newspapers.
Its content, written in English, may be said to be equal in standard to mainstream newspapers’ copy. Pictures attempt at adding flavour and substance to stories. Use of colour across the newspaper is used wisely.
Best of all, readers appear to have accepted the Ang Kalatas package with gusto, and advertisers have followed suit.
The publication is not stopping here, however, and is looking forward to improving not only content and design but also expanding it section range to cater to more needs of its readers.
ANG KALATAS Australia, a finalist in three separate categories at the inaugural Premier’s Multicultural Media Awards, took out the award for ‘Best Use of Online and Digital Media’ during the inaugural Premier’s Multicultural Media Awards held in Sydney on February 28, 2013.
The newspaper beat some of the most recognised and long-standing publications and websites in the state for the category.
Ang Kalatas Australia was also among the finalists in the categories of Best Print Publication and Best Online Publication.